Managing Across Cultures

4th October 2011

Engaging in international markets requires companies to managing activities in countries where large cultural often prevail. Many companies think these differences however lead to only temporary difficulties in coming to terms with the various cultural habits and customs of overseas customers, agents and suppliers. These cultural differences however often lead to very difficult ways of doing business, which can result in high cost to companies. Research reveals that these cultural differences are one of the greatest barriers to successful international business activities. This workshop will focus on the skills and competences required to successfully manage across cultures.

Agenda

9.00 Registration, tea and coffee
09.30 to 10.30 Presentation by an Expert on the Topic Professor Frank McDonald, Bradford University School of Management
11.00 to 11.30 Coffee break
11.30 to 12.00 Breakout sessions, key issues in effective business in Emerging Economies
12.00 to 12.30 Q&A
12.30 - Buffet Lunch

Location:

Bradford University School of Management

Contact Details:

If you would like to attend please let me know.

Asif Majid
Tel: 07833 402043
Email: a.majid8@bradford.ac.uk