Ideas Generation Workshop from Screen Yorkshire & 4iP

Ideas generation - Want to know how to recognise good ideas? More importantly, how to separate good ideas from great ideas?

4iP know that ideas generation is hard. This session will explore how to test a market opportunity, and how to stand out in the crowded marketplace that surrounds digital. It will focus on how to use marketing to build and engage your users, and most importantly how to turn them into paying consumers and monetize your content. We will also be looking at the difference between desire products vs demand products, and the importance of research and market analysis, but in a really tangible way for your projects.

Venue:
City Inn, Leeds

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